Ashley Graham: Curves in Bikinis
Agency: Kraftworks
Director: Brian Quist
Quist directed the commercial for Swimsuits for All’s landmark ad in Sports Illustrated’s Swimsuit Issue — a full-page buy that the world mistook for editorial. The first plus-size model ever featured in the magazine’s pages, Ashley Graham ignited a global conversation about body image that dominated international press for the entire year — and permanently changed how the fashion industry defines beauty.
Considered one of the top cultural moments of 2015, the campaign generated worldwide viral press coverage and made Swimsuits for All the industry leader in plus-size swimwear. The following year, Sports Illustrated put Ashley Graham on the cover.
Lizzo: Good as Hell
Director: Brian Quist
After the success of Curves in Bikinis, Swimsuits for All asked Quist to direct this high-energy swim campaign with an up-and-coming artist named Lizzo. Set to her feel-good single “Good as Hell” and shot on the beaches of the Bahamas, the video features Ashley Graham, Lori Harvey, and a cast of models and body positivity activists.
Within a few years of this release, Lizzo’s “Truth Hurts” shot to number one on the Billboard charts — cementing her as one of the defining cultural voices of her generation, and this campaign as an early chapter in that story.
PopCulture
Cosmopolitan
Ava Digital Awards — Winner, Viral Marketing
Glossy Awards — Winner, Best Use of Video by a Fashion Brand
Hermes Creative Awards — Winner, Swimsuits For All Resort 2018
73 Questions with Taylor Swift
Director: Joe Sabia
Cinematographer: Brian Quist
By the time Taylor Swift appeared on 73 Questions, the format was already established — but her episode elevated it into a mainstream cultural phenomenon. Having worked with Vogue for many years, Quist was trusted to shoot one of the most high-profile videos in the publication’s digital history.
The video went on to accumulate 41 million views — making it the second most watched episode in the history of the 73 Questions series, behind only Kim Kardashian.
Paris Jackson: Blank Canvas
Director: Brian Quist
For the 2024 Grammy Awards, Cover FX tapped Quist to document one of beauty’s most talked-about transformations — Paris Jackson arriving on the red carpet with over 80 of her tattoos completely concealed. The time-lapse film, shared across Jackson’s social channels, captured the full transformation from heavily tattooed to blank canvas.
The campaign became one of the most talked-about moments at the 2024 Grammys, generating beauty and entertainment coverage worldwide and introducing Cover FX’s Total Cover formula to a massive new audience.
Today
Zoë Report
E! News
Telly Awards — Social Video Brand Collaboration
Hermes Awards — Viral Marketing
Reggie Awards — Disruptor Marketing
Ava Awards — Digital Marketing, Viral Marketing
Oh Appy Day
Director: Brian Quist
Producer: Raina Bundy
At its peak, SoulCycle wasn’t just a fitness brand — it was a full-blown cultural phenomenon with a devoted, almost cult-like following. When SoulCycle finally built an app, they needed a launch video that matched the brand’s legendary energy. Quist directed this single-take musical spot — shot inside SoulCycle’s New York headquarters — featuring instructors and employees performing a gospel-inspired riff on “Oh, Happy Day.”
The campaign was covered by AdWeek and Vanity Fair as one of SoulCycle’s first forays into branded video content, launching the app to a passionate national audience that had been waiting for exactly this.
